Cognitive AI
Made for Music
+ the Masses
Opinions May Vary
IBM and the Grammys wanted something different to showcase their partnership. I led the team to implement the Watson toolset of That’s Debateable within the Carbon Design System on the Grammys interactive experience. This unique opportunity showcased the future of artificial intelligence and community engagement.
I had the honor to team up with the esteemed Recording Academy and the legendary Grammy Awards for an extraordinary project. Using IBM Watson's cutting-edge tech, I dove deep into the soul of music.
With a daring vision and meticulous attention, I crafted an experience inviting users to share their take on the music scene. Thanks to Watson AI's unmatched power, we tapped into the audience's collective wisdom, leading to an eye-opening journey into the heart of musical innovation.
Break it Down to Build it Back Up
My collaboration with Watson proved to be a truly transformative experience, one that allowed me to harness the power of cognitive AI to empower users like never before. With this groundbreaking technology at our fingertips, I set out to create an immersive and empowering experience that would amplify the voice of every user, no matter how small.
Through careful integration of this cognitive AI, I gave users the power to craft their unique perspective and blend it seamlessly with the collective voice of the crowd. Instead of being drowned out in the cacophony of competing viewpoints, each user's voice was valued and amplified, allowing them to make a meaningful contribution to the conversation.
This groundbreaking tech had some serious mojo—it helped us spot the big themes and key arguments in the algorithm, giving every user a voice that rang true and made waves. The outcome? The result was a truly transformative experience that gave voice to a new generation of empowered and engaged users.
Impact
Takeaway
The fusion of Watson AI with the iconic Grammy Awards is a true triumph, showcasing IBM's relentless pursuit of tech innovation. Balancing IBM's AI wizardry with the essence of Grammy's independence was key to our success. With a global audience of hundreds of thousands diving into the experience, our project earned major props, making waves in marketing, media, and industry circles for its groundbreaking style and impact.
Fortune
“IBM is making artificial intelligence technology it created to debate humans available to businesses.”
Billboard
“Other official partner tie-ins to the show include cloud and AI partner IBM’s Grammy Debates with Watson, an AI-curated music debate experience available to fans around the world.’
PR Newswire
“GRAMMY Debates with Watson is a multi-week, AI-curated music debate experience, available to fans around the world. The experience allows music fans to contribute their individual points of view to some of the most compelling music-related conversations today.”